Black hat SEO

Black hat SEO is not only associated with spammers, scammers and disreputable on­line merchants, some of its techniques are also used by the usual suspects.

Motivation

Financial gain

Past patterns

Spamdexing alias search engine spam, search engine poisoning, black-hat search engine optimization (SEO), search spam or web spam, uses a range of tricks and techniques for deliberately manipulating search engine indexes for the purpose of increasing the ranking of a particular object in the results listings of search engines.

Current

Mostly search engine poisoning, content spamming and link spamming.